I’m a seasoned Creative Director with over 13 years of experience in branding, UX/UI, digital marketing and live events. Currently, I’m the Head of Creative for HLTH Europe, a premier four-day event at the intersection of health and technology. HLTH Europe brings together healthcare professionals, innovators, investors, startups, and policymakers to explore the latest advancements in digital health, medical technology, and patient care.

At HLTH Europe I lead the charge in crafting the event’s visual identity and setting the tone for the entire experience. Each cycle, my team and I develop a cohesive theme that ties together everything—from bold stage designs and signage to marketing materials and immersive onsite activations. Our goal is simple: to create a dynamic atmosphere that captures HLTH’s innovative spirit and leaves attendees with an unforgettable impression.

My expertise spans art direction, product design, and branding, with a passion in creating impactful visual narratives. I also teach branding design part-time, where I enjoy sharing my knowledge with the next generation of creatives. In the past, I’ve worked with agencies like Ruckus, Adler Design, The Velo Group, and Halo.

When I’m not working, I’m usually traveling, adding to my tattoo collection, or hanging out with my two long-haired cats, Thor and Mjolnir (aka Millie). If you like my work, have questions, or just want to swap pet photos, let’s connect!