UX & UI

With any project that involves UX & UI, I look at the user journey as a narrative, where the user is the protagonist. Just like in a story, the user encounters challenges, goals, and emotions while interacting with the product or service. As a designer, it is my job to shape this narrative by understanding the user's motivations and pain points, crafting a seamless and meaningful experience from the beginning to the end. It is always crucial to look at what your end goal is and work backwards-mapping out how a user will get there from start to finish. The UI can be seen as the “friends” you meet along the way that make the journey possible.

Check out some examples of my favorite digital projects below.