1upHealth
Healthcare’s Most Complete
FHIR® Platform
1upHealth is redefining health data to help healthcare providers better acquire, manage, share + compute data with ease & speed. While at Ruckus I worked on the company’s rebrand with a goal to simplify how they communicated what they do. Working closely with their CEO and key stakeholders, after a series of sessions we established what their brand means as an internal organization and to the public. From that we came up with the 4 core values that best describe 1upHealth and their mission: Human, Visionary, Bold and Resolute.
Creating The Visual Language
The identity system was inspired by the H in the word "Health" and utilizes 3 squares as a bridge to help close the metaphoric "gap" that exists between data and healthcare. Each square represents a single action in that process: Connect, Control and Compute. We wanted this element to work both with the wordmark, but also as an icon to represent the brand. For the colors, 3 distinctive hues were chosen, each representing one area in the process-Purple, Orange & Teal. The design was such a hit, Joe Gagnon, the CEO even mapped out a run through Boston in the shape of the new identity and captured it on Youtube.