Chrono24

Be Timeless

While at Ruckus, I helped create a new campaign for Chrono24, the worlds largest online watch market, to catapult their brand efforts domestically. The spot featured Father Time, a dapper, mysterious, and ageless adventurer inspiring us all to Be Timeless. I worked closely with the studio team at Ruckus to help bring to life this character and the overall design direction of the campaign itself, which featured a ton of ancillary branded elements and motifs.

Inspired by successful character-driven campaigns-we set out to create a new interpretation of a figure that was uniquely tied to the idea of time…Father Time. The team at Ruckus helped bring this to life, including everything from costuming and color palette to how he would speak to his favorite bartender.

As part of the campaign I helped art direct the design team to create visual elements that were heavily used in not only the digital assets, but also across the set design itself. These details helped add a layer of authenticity to the lore of Father Time-making him live outside of just the campaign itself.