Fab Aid

Giving Recent Graduates a Smooth Start

To help combat $1.6 Trillion in student debt, First Aid Beauty committed to donating $1 Million into a new scholarship program, Fab Aid. The goal was to help graduates get off to a "smooth" start as they begin the next chapter in their lives. While working with Adler Design I helped create some key assets that were used to help promote the campaign, including a mailer which featured the special edition Ultra Repair Cream, as well as digital assets for the web.

Going into its third year the campaign generated over $3.3 Million in student loan relief helping pay off debt for over 50 recent graduates.