Fab Pharma

A new collection of pharmacy-inspired skin remedies

While working as a freelance art director for Adler Design, I collaborated with the team at First Aid Beauty to help concept and create the visual direction for Fab Pharma, a new collection of pharmacy-inspired skin remedies, built upon the problem-solving heritage of First Aid Beauty. Each product in the collection features apothecary ingredients that deliver on-call relief for beauty emergencies-the perfect addition to any medicine cabinet.

For the key visuals surrounding the launch I pulled inspiration from pharmacies of the 1950s, focusing in on the use of marble, apothecary jars and the neon sign in the shape of a heart and cross associated with the typical “main street” style signs of the time. This element became a fun branding moment that was also included on the primary packaging and collateral surrounding the launch.