Hello Fab

Creating a New Cult Beauty Line

While working as a freelance art director for Adler Design, I collaborated with the team at First Aid Beauty through the entire cycle of various product launches for Hello Fab.

Hello Fab is a line extension under the First Aid Beauty umbrella, that aims to utilize ingredient-focused products, inspired by beauty influencer trends. The work created for Hello Fab included developing packaging, digital assets and campaign photography, which were utilized across social, paid media, ecommerce and retail merchandising.