Branding & Packaging

My approach to visual design is understanding each specific customer's needs and using creativity to help engineer a relationship between the product and the customer. Trust, confidence and approachability all have to be considered when creating work for the CPG space. Accomplishing synergy within these elements will ultimately help support consumer buying decisions and can be the difference between a brand's success and failure.

My portfolio exists in the CPG space, specifically around branding and packaging in areas like beauty, food and wellness. This includes everything from kid-friendly snacking to Cannabis products.

Check out some examples of my favorite packaging projects below.